SOCIETAL

Taking care of humanity happens through some very worthy organizations.
I’ve been lucky enough to work with two of them.

Brands: AARP (American Association for Retired Persons) and pro-bono, 9/11 Tomorrow Together, One Good Deed Initiative

 

AARP

AARP wanted to drive membership and prove their value with 40-50 year olds by addressing relevant current issues like finances, caregiving, technology and employment. We created a campaign with broadcast, print, on-line video and full social and digital components.

With a rallying cry to “TAKE ON TODAY”. Role: ECD

 
 

social

A series of quick graphic online videos featuring spoken word artist Jay Ivy as the unexpected voice of AARP reinforce broadcast messaging

 
 

AARP FOUNDATION

Foundation, the non-profit leg of AARP wanted to drive awareness to the societal problem of senior poverty. We created a full campaign with broadcast, print, digital and social components. Role: ECD

 
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9/11 Tomorrow Together

9/11 Tomorrow Together is a non-profit organization paying tribute to members of the 9/11 community - by pledging to make 9/11 day a national day of service, making the world a better place 1 good deed at a time. To build awareness and commemorate the 15th anniversary of 9/11 day, (on a shoestring budget) we created the “BORN ON 9/11 Campaign” featuring the children born on that day.
Broadcast, social, digital, outdoor, print, PR. Role: ECD

 

social, print & collateral

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