RETAIL
Fast paced. Dynamic. 24/7.
Brands: TJMaxx, Walgreens, Olive Garden, Lean Cuisine
TJMaxx
TJMaxx is a unique superfun shopping experience where store merchandise is updated daily. Woman shop TJMaxx to get great merchandise at great prices and have a great time doing it. Maximizing their fashion potential. So, we created the “Max You. Max Life” Campaign. Role: ECD
social videos
Woman traditionally come together to share the shopping experience at TJMaxx. We highlight the generational bonds they share and the special role TJMaxx plays in helping them to live a MAXX LIFE. Made-for-social videos.
Mother’s Day social videos
For Mother’s Day, we let real kids loose in a TJMaxx store to shop independently for their Mom’s and then shared on social. Role: AD/ECD
Walgreens
I pitched, won and worked on Walgreens for 2 years. Walgreens has brick and mortar stores in almost every community in America, and in their master campaign, wanted to be known as your caring and trusted local pharmacy.
Broadcast and on-line video supported by print, digital and instore. Role: ECD
Olive Garden and Lean Cuisine
Frequent fast retail shooting…from pizza pulls to bacon ribbons…food photography is a world unto itself. I had a taste of it all and shot with some of the best in the business like NYTimes food photographer Andrew Scrivani. Role: ECD
social
