HEALTH & WELLNESS
From funny to pharma.
Headaches & hospitals to cosmeceuticals.
Brands: Advil, Robitussin, Emergen-C, University of Pittsburgh Medical Center UPMC, Nexium, Preparation H, Botox
Advil
When you take Advil, America’s #1 pain reliever, the world looks different. Brought to life with unexpected casting overcoming physical obstacles and conventions, exaggerated camera perspective and bold graphics.
Broadcast supported by print, social and digital.
Role: ECD
Advil PM
When nighttime pain keeps you tossing and turning, Advil silences the pain.
Broadcast and online video. Supported by digital. Role: ECD
Advil Cold & Flu Social GIF’s
We brought Advil’s iconic pain relief brand to the cold and flu market with this humorous insightful campaign… “Cancel your Cold, not your plans.” Broadcast spot supported by social and digital. Role: ECD
Robitussin
People say “it’s just a cough”… but a cough is an indication of illness.
We bring this to life with humor and exaggeration. Role: ECD
Emergen-C
Emergen-C Wanted to make the most of their iconic assets, bright vibrant colors and retro logo- so we created a moving design language using their logo as a frame for all activities with bold bright in your face graphics and visuals. Role: ECD
University of Pittsburgh Medical Center
UPMC is a healthcare network unlike any other. With stunning visuals and the voice of Benedict Cumberbatch, we tell the story of a complicated forward thinking UNCOMMON organization. Role: AD/ECD
UPMC Living Donor Liver Transplant
UPMC is one of the premier medical centers for LIVING donor Liver transplants. An immediate lifesaving transplant you don’t have to wait for. With artistic storytelling, this story comes to life. Supports a targeted digital outreach program.
Nexium
Heartburn keeps people from eating what they want & sleeping through the night. So my teams and I asked heartburn sufferers to “Imagine a world without heartburn” through fantastical playful situations and visuals. Role: ECD
Preparation H
No one’s comfortable talking about hemorrhoids.
Meet John Rump, a spokesman we created to invigorate this challenger brand with personality
and style. To get you comfortable with it.
Traditional and social media. Role: ECD
Botox & Voluma
Botox needed a straighforward pharma message, but it had to look and feel like beauty brand while maintaining full FDA regulations. Role: AD/ECD
